They are the signs that are used to promote an object and especially trade goods and to distinguish it from the like.
Written Signs That Can Be Registered as a Brand :
Brand; Provides any signs, including personal names, that can be displayed or illustrated in a similar way, such as words, shapes, letters, numbers, or forms of packaging, provided that they distinguish the goods or services of an undertaking from the goods or services of another undertaking. .
The brand can be registered with its goods and packaging. In this case, the registration of the goods or packaging does not provide the trademark owner with an exclusive right for goods or packaging.